Hospitality | merchant | 0-1 Product | 3 Months
How we boosted efficiency of the ground supply team by 32% 🚀
Challenge
The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
35%
25%
84%
While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.
Reviews
“Thank you for building such an empowering tool, especially for designers! The site went from Figma to Framer in less than a week.”
Kayla Ray
@kayray
Leading with Purpose
Hi, I’m [Your Name]. Over the past 5 years, I’ve grown into a Design Director, where I now lead and mentor teams to craft impactful, user-centered designs that drive business growth. My journey started as a hands-on designer, and today, I focus on shaping strategy, empowering teams, and delivering measurable results.
Leading with Impact
In my role as Design Director, I’ve led diverse teams, fostering a culture of collaboration, innovation, and growth. I’m passionate about mentoring designers, guiding them through their professional journeys, and ensuring they have the tools, feedback, and support to excel. My leadership style is centered around empowering my team to take ownership while creating a space where everyone’s ideas can thrive.
Design Processes that Drive Results
Creating efficient design processes has been a core part of my journey. From building design systems to implementing streamlined workflows, I focus on maximizing team productivity and ensuring that our designs are not only user-centered but also aligned with business goals. I’ve introduced frameworks that help teams collaborate effectively and ensure that design is seamlessly integrated into every stage of the product development process.
Driving Business Growth
As a Design Director, I take pride in leading projects that have a direct impact on business outcomes. I spearheaded the redesign of Belvilla Holiday Homes, resulting in a 30% increase in conversions, and led the OYO PMS Global Search redesign, which improved search usability and success rates. These projects are a reflection of my approach: combining creativity with strategy to deliver measurable business value.
Mentoring and Team Development
One of the most rewarding aspects of my role is seeing my team grow. I’m deeply invested in the development of the designers I mentor, helping them refine their skills and navigate challenges. Seeing them take on leadership roles and make an impact is one of the most fulfilling parts of my job.
Why I Lead
For me, leadership is about more than managing—it’s about inspiring and empowering others to reach their full potential. Whether I’m guiding my team, collaborating with cross-functional stakeholders, or designing solutions that matter, I’m driven by a passion for creating meaningful impact through design.
Years experience
14
Projects completed
91
Startup funding
$100m
Industries served
10